Drive more app installs with higher lifetime value

Our phones are filled with apps that have fast become lifestyle companions. We have apps for playing games, watching TV, working out, tracking our finances and more. Since the average smartphone user already has 36 apps on his or her phone, it’s more important than ever for developers to find effective ways to reach and […]

LineItemService, or Line_Item PQL Table?

One of the most used services in the DFP API is the LineItemService. Many of you are already utilizing the Line_Item table in the PublisherQueryLanguageService to create match tables on fields like Status or ExternalId, but with newer API versions, more and more fields are available as columns. Did you know that as of v201411 […]

LineItemService, or Line_Item PQL Table?

One of the most used services in the DFP API is the LineItemService. Many of you are already utilizing the Line_Item table in the PublisherQueryLanguageService to create match tables on fields like Status or ExternalId, but with newer API versions, more and more fields are available as columns. Did you know that as of v201411 […]