Announcing version 7.0.0 of the Google Mobile Ads SDK for iOS

Today we’re releasing v7.0.0 of the Google Mobile Ads SDK for iOS. For this release, we focused on making the SDK easier to use, including distributing it as a framework. We’re also showing our DFP publishers some love by launching new first-class APIs to support the common DFP features they’re already using with Google Publisher […]

Last year, we introduced a more retail-centric and seamless advertising experien…

Last year, we introduced a more retail-centric and seamless advertising experience for Product Listing Ads (PLAs) with Shopping campaigns (http://goo.gl/ru4085). Now that the PLA campaign type under the Search network has retired, legacy product targets in the Auto Targets tab will no longer be displayed after March 23, 2015. Additionally, PLA performance at the product […]